Is Google Ads Right For Your Business?

As a business owner, you might have heard of Google Ads and how great they can be when used as part of your digital marketing strategy. Although PPC Ads can do wonders, you are probably still wondering, is Google Ads right for your business?

Well, in today’s article, we will give you a full breakdown of the pros and cons of PPC Management Services, and if they are right for your business.

A Breakdown of What Google Ads Is and How It Works

Google is the most popular search engine in today’s digital world and it is important for businesses to appear to their target audience when they search for certain products or services. This is where Google Ads comes in handy.

Let’s give you a breakdown of what Google Ads consists of. Well, PPC Ads consists of three ad networks: the Google Search Network, the Google Display Network, and the YouTube Network.

If you search for “best watches for women” in the Google search bar, it will return a list of the top five ads for this search:

If you click on one of the ads, you will be taken to that seller’s website. On Google search, companies pay for all clicks. You will pay for the ads that people click on.  So, how do you know if PPC Ads will be worth it for your business?

Before we answer that question, let’s take a look at the basic pros and cons of Google Ads.

The Basic Pros & Cons of Google Ads

Just like with any other digital marketing strategy, there are certain pros and cons to Paid Ads. Let’s take a closer look: 

The Pros of Google Ads

Appear In Front of The Right Audience

If you work with a PPC Agency such as Kaizenzo, your Google Ads will target the right keywords, and your ads will appear to the right audience. It is important to remember that most people start their buyer’s journey on Google.

You Will Experience Fast results

Yes, organic SEO is essential, but this can take several months before you see actual results. With paid ads, your business can appear on the first page of search results in an instant.  

Google Ads Is Great Exposure

Although not everyone might click on your PPC Ads at first, your business will certainly gain valuable exposure from the right audience. You will be able to get in front of the right audience. 

You Can Measure Your Marketing Efforts

Not all digital marketing strategies provide you with a measurable results platform. Luckily, the Google Ads platform provides you with a reporting structure where you will be able to see the success of your efforts and money spent.  

You Can Advertise In Multiple formats

A lot of people make the mistake and only think of search ads when it comes to Google Ads, but as we mentioned before, PPC Ads consist of multiple formats. Each format can be used for different goals.  You can adjust them according to your marketing strategy

The Cons of Google Ads

You Need Costs To Invest

Google Ads can get expensive. It is not always possible to pay the lowest prices for your ads as your market may be competitive. Yes, Google Ads is one of the best digital marketing channels, but it can also become costly when not done right. 

You Need To Keep Your Ads Optimized  

The amount of money you pay for your PPC Ads will depend on how well your Paid Ads are optimized. Optimization includes things like keyword research, account structure, monitoring, and adjusting your ads according to data. This is another reason why it is best to hire an experienced PPC Agency.

There Is A Big Learning Curve When It Comes To PPC Ads

The thing about Google Ads is, they can be difficult to understand for some. The more features you use with your ads, the harder it can be to understand. Google Ads offers a great free Google Ads training course, but you cannot escape the learning curve. 

Conclusion: Are PPC Ads Really Worth it?

The easy answer, is yes, PPC ads and Google Ads can be effective for small businesses if they are used correctly. If you are looking to sell to consumers, you can easily do that or If you’re a B2B company, you can drive tons of leads with PPC Ads.  

Need a top-rated PPC agency to help you out? At Kaizenzo, we are PPC experts! We offer affordable PPC management services that will help you increase your business revenue.

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